How to Start Selling on TikTok Live (...& graduate Into a TikTok Shop Seller)

TikTok has quickly become one of the most exciting places to sell products online. Whether you’re a small business owner, a reseller, or just curious about live selling, TikTok gives you the power to connect with customers in real time and turn your audience into loyal buyers.

But before you dive in, there’s a path you’ll want to follow: first learn to go live, then build your selling experience step by step, and finally register as a legit TikTok Shop seller. Here’s how to do it.

Step 1: Check If You Can Go Live

Not everyone can hop on TikTok Live right away. TikTok has some basic requirements:

• You must be at least 18 years old.
• You need at least 1,000 followers to unlock the Live feature. YOU MAY still be able to go live if you've been watching hours and hours of live content. Click "+add new post" to check if you can go live at the bottom of the screen.
• A consistent posting history helps TikTok trust your account.

👉 Open your TikTok app, tap the + button, and see if the “Live” option is available at the bottom. If it’s there—you’re ready to go! If not, focus on growing your followers with regular, authentic content.

Step 2: Start Practicing TikTok Lives

Even before you sell, practice going live to build comfort with your audience. Here are some ideas:

• Q&A Lives – Answer questions from your followers.
• Behind-the-Scenes – Show how you package products, set up your space, or unbox items.
• Community Building – Hang out and chat to build trust.

The goal at this stage is not selling but creating a connection with your viewers.

Step 3: Selling on TikTok Live Without a Shop

You can start by casually showcasing items on your Live before officially registering a shop. For example:

1. Show products you have available.
2. Tell viewers how to claim them (via DM, a website link in bio, or another marketplace like Shopify or Mercari).
3. Keep track of sales manually.

This is your “training ground” for learning how to host, entertain, and close sales.

Step 4: Apply for TikTok Shop Seller Account

Once you feel confident and want to scale, it’s time to become official. To register:

1. Go to TikTok Seller Center.
2. Sign up with your TikTok account.
3. Upload the necessary documents:
   1. Government-issued ID (for individuals) or business license (for registered businesses).
   2. Proof of address and bank account details.
4. Wait for TikTok’s approval (usually a few days).

Once approved, you’ll get access to TikTok Shop where you can upload products, set prices, and manage orders directly inside TikTok.

Step 5: Build Your Legit Business Foundation

If you’re in the U.S., becoming a registered business in your state adds credibility and stability. Here’s how:

• Choose your structure (LLC, sole proprietorship, etc.).
• Apply for an EIN (Employer Identification Number) from the IRS—it’s free.
• Get a reseller license if you plan to buy wholesale.
• Keep receipts, expenses, and income organized for taxes.

This step helps you look professional to both TikTok and your customers, while protecting you legally.

Step 6: Grow & Scale as a TikTok Shop Seller

Now that you’re legit, you can:

• Run TikTok Lives with clickable shopping bags, so viewers buy directly during your stream.
• Offer exclusive promotions and limited drops.
• Collaborate with TikTok Affiliates (other creators who promote your products for commission).
• Expand into multiple marketplaces while keeping TikTok as your “main stage.”

Final Thoughts

Starting with TikTok Live is the perfect way to test the waters, connect with your audience, and gain confidence. As you graduate into TikTok Shop selling, you’ll move from casual streaming to running a real, registered business that can scale far beyond your phone screen.

✨ If you’ve been thinking about it, don’t wait—the best way to learn TikTok selling is by going live today!